Everyday Thoughts

Beach days, ocean breezes, and endless sunlight made your California vacation amazing. Why not bring some of your experience home to remember? Everyday California goods let you bring California hom...

As summer approaches, protect your skin from the sun's rays. Traditional sun protection products may harm the ocean's delicate ecosystem, so use environmentally friendly ones. Our top three sun pro...

California's beaches and waterways offer limitless adventures for all ages, especially kids. Everyday California is your guide to family-friendly seaside tours. We'll investigate products and servi...

The perfect necessities may make or break a California beach day. Being prepared guarantees a great beach experience in San Diego, Malibu, or any of California's lovely coastal spots. You'll learn ...

Surfing is a lifestyle that begins with kids and lasts a lifetime. So why not start dressing your little one in the coolest surfer gear from California as early as possible?

Gather around as we plunge into the wet and wild world of snapbacks. No ordinary snapback! The incredible, unique Floating Waterproof Snapback! Why do I need superhero-style headgear that floats an...

If you haven’t noticed, we name a lot of our gear after the places we love in California. Some of them are well known, some of them not so much. The Cabrillo is the latter.

The future of hats is here, and it's super dry. Say hello to your new waterproof, floating, aviator-grade, all-purpose go-to hat.

We’re sandy, salty, and now we’re coming in extra stylish. Our creative team got together to make you the shirt that’s perfect for the office and even better for the bar.