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These Avocados That Last Forever Are Now Available At Costco

Holy guacamole, Batman!

 

 

The future of produce is looking fresher than ever, and it may have already been delivered to your local Costco.

Santa Barbara startup Apeel Sciences created an edible, plant-based coating that can extend the shelf life of fresh produce up to 4 times longer than average. The coating is essentially a protective shield sprayed onto produce while it’s fresh, and is pretty darn effective at keeping them that way.

It works the same way any other peel does - protecting the good stuff on the inside by slowing the rate your precious avocado absorbs oxygen and loses water and carbon dioxide (the same process that turns your guacamole into brown guaca-mush).

The avocado is Apeel’s MVP (Most Valuable Produce), stealing headlines across the web and recently landing in Costco stores throughout the Midwest. But avocado isn’t all that’s on the menu - apples, artichoke, asparagus, bananas, bell peppers, blueberries, cherries, citrus, and more have also seen a longer shelf life when lathered with the protective formula.

 

Mesmerizing timelapse video by Apeel

 

Apeel Sciences got a green thumbs up from the Food and Drug Administration in 2017, which means an avocado coated with their product, made from organic excess ranging from grass to unused fruit skins, is safe to eat. (Collective sigh of relief from the millennials)

There’s good reason to celebrate longer-lasting fruits and veggies beyond being able to eat that forgotten apple at the bottom of your fridge. It’s no secret that Americans waste a lot of food - according to The Washington Post, 42% of America’s roughly 62 million tons of food waste is fruits and vegetables.

That’s a lot of bad apples. Food waste is America’s largest landfill resident, so effectively reducing the amount of decaying foodstuffs could have a big impact on the overall waste we produce.

It’s easy to imagine this seemingly miraculous protective coat sending the cost of produce up into the supermarket stratosphere. Fortunately, food waste is actually quite expensive, which could mean that using Apeel’s food technology would save ultimately save producers, suppliers, and retailers money. Currently, avocados available at Costco’s using the protective skin are sold at the same price as their boring, non-treated neighbors.

We'll see if this promising startup survives the test of time and increased production. For now, their product seems to be quite *clears throat* Apeel-ing.

 

The avocado is dead, long live the avocado

 

These Avocados That Last Forever Are Now Available At Costco

Holy guacamole, Batman!

 

 

The future of produce is looking fresher than ever, and it may have already been delivered to your local Costco.

Santa Barbara startup Apeel Sciences created an edible, plant-based coating that can extend the shelf life of fresh produce up to 4 times longer than average. The coating is essentially a protective shield sprayed onto produce while it’s fresh, and is pretty darn effective at keeping them that way.

It works the same way any other peel does - protecting the good stuff on the inside by slowing the rate your precious avocado absorbs oxygen and loses water and carbon dioxide (the same process that turns your guacamole into brown guaca-mush).

The avocado is Apeel’s MVP (Most Valuable Produce), stealing headlines across the web and recently landing in Costco stores throughout the Midwest. But avocado isn’t all that’s on the menu - apples, artichoke, asparagus, bananas, bell peppers, blueberries, cherries, citrus, and more have also seen a longer shelf life when lathered with the protective formula.

 

Mesmerizing timelapse video by Apeel

Apeel Sciences got a green thumbs up from the Food and Drug Administration in 2017, which means an avocado coated with their product, made from organic excess ranging from grass to unused fruit skins, is safe to eat. (Collective sigh of relief from the millennials)

There’s good reason to celebrate longer-lasting fruits and veggies beyond being able to eat that forgotten apple at the bottom of your fridge. It’s no secret that Americans waste a lot of food - according to The Washington Post, 42% of America’s roughly 62 million tons of food waste is fruits and vegetables.

That’s a lot of bad apples. Food waste is America’s largest landfill resident, so effectively reducing the amount of decaying foodstuffs could have a big impact on the overall waste we produce.

It’s easy to imagine this seemingly miraculous protective coat sending the cost of produce up into the supermarket stratosphere. Fortunately, food waste is actually quite expensive, which could mean that using Apeel’s food technology would save ultimately save producers, suppliers, and retailers money. Currently, avocados available at Costco’s using the protective skin are sold at the same price as their boring, non-treated neighbors.

We'll see if this promising startup survives the test of time and increased production. For now, their product seems to be quite *clears throat* Apeel-ing.

 

The avocado is dead, long live the avocado

 

How Two Beach Bums Started a Successful Lifestyle Company


It all began with a few kayaks and an old pickup truck.

When the recession struck in 2008, Michael Samer and Christopher Lynch quickly discovered that they didn’t have a ton of career options, especially for graduates fresh out of college. What they did have was the beach, an unemployed status, a lot of time and nothing to lose.

These humble beginnings are the origins of Everyday California. It was a little adventure company run out of a storage shed in La Jolla by a couple of beach bums with a big idea: share the California lifestyle with the world.

 

The original beach bums, Michael Samer (left) and Chris Lynch (right)

 

Compared to today, the image is comical - the first iteration was a small crew organizing and leading tours, cleaning gear and scheduling more tours on a cell phone whenever they had a free moment. At times it was brutal, but they soon realized something special was happening.

Things went quick. The storage unit was replaced by a shop, a few more people joined the crew, they got some more gear and started looking like a real business. This was the big-leagues, they thought. This was success.

 

Big-league success for the salty crew

But in time, they outgrew the first shop and found a bigger space. And then they outgrew the second shop. And the third. Now the location now is bigger and better than it’s ever been.

All the while something else was in development. There was another unique opportunity - visitors from all over the world were visiting the shop and getting a taste of the California people know and love. Mike and Chris wanted to leave them with more than just a great memory, something tangible as well.

This was the full realization of Everyday California’s growth. It’s transformed from an adventure company into a full-blown lifestyle brand, making waves in the community and spreading good vibes across the globe through an awesome selection of California designed apparel.

 

The current Everyday California shop in La Jolla, CA

 

This is the Everyday California of today. It stands for all things CA: from North to South, from massive forests full of towering Sequoias to rocky beaches with walking access only, from the tech giants in Silicon valley to mom and-pop stores selling overstuffed sandwiches down the street from our shop.

We hope you’ll join us in our mission to share California with the rest of the world.

 


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