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As Featured On Modern Luxury: Bear Necessities

By Kalah Siegel // Photography by Robert Benson

With a new high-designed HQ, the latest SoCal lifestyle brand embraces its world takeover.

 

The logo of a California bear holding a surfboard is an international icon thanks to the young-gun entrepreneurs behind Everyday California, the La Jolla Shores-based rental and apparel company. "Originally, Brutus was in a kayak, but eventually we made him stand up, grab a surfboard and evolve," says Christopher Lynch, who with Michael Samer took ownership of a kayak rental operation out of a pickup truck and revolutionized it's potential.

Fast-forward six years: Their Everyday California brand was bought for an undisclosed amount by Cherokee Global Brands, the same behemoth that acquired the line of pro skater Tony Hawk. Both are evocative of the SoCal lifestyle desired around the globe.

"Everyday California is the luxury brand for everyone," says Samer.

While the La Jolla Shores HQ caters to hundreds of surfing and snorkeling tourists daily, the gear--hats, tees, totes--even has fans in celebs like Leonardo DiCaprio. The next step in their La Jolla Shores domination is Woholle, a high-style juice bar across the street form the original outpost.

The hangout will stock its own coveted garments, in addition to S.D.-gone-global faves like Nixon watches and Pura Vida. Designed by the cool-kid firm Tecture, it will feature a 15-foot rock formation, retro photos and a '60s VW bus. But the main squeeze, says Lynch, is the bar's "Bentley of juice makers," doling out cold-pressed refreshments after a day in the Pacific.

Watch out world.

 

Originally published by Modern Luxury in April 2016.

Check out Modern Luxury's website here .

 

"The luxury brand for everyone"

 

As Featured On Modern Luxury: Bear Necessities

By Kalah Siegel // Photography by Robert Benson

With a new high-designed HQ, the latest SoCal lifestyle brand embraces its world takeover.

 

The logo of a California bear holding a surfboard is an international icon thanks to the young-gun entrepreneurs behind Everyday California, the La Jolla Shores-based rental and apparel company.

"Originally, Brutus was in a kayak, but eventually we made him stand up, grab a surfboard and evolve," says Christopher Lynch, who with Michael Samer took ownership of a kayak rental operation out of a pickup truck and revolutionized it's potential.

Fast-forward six years: Their Everyday California brand was bought for an undisclosed amount by Cherokee Global Brands, the same behemoth that acquired the line of pro skater Tony Hawk. Both are evocative of the SoCal lifestyle desired around the globe.

"Everyday California is the luxury brand for everyone," says Samer.

While the La Jolla Shores HQ caters to hundreds of surfing and snorkeling tourists daily, the gear--hats, tees, totes--even has fans in celebs like Leonardo DiCaprio. The next step in their La Jolla Shores domination is Woholle, a high-style juice bar across the street form the original outpost.

The hangout will stock its own coveted garments, in addition to S.D.-gone-global faves like Nixon watches and Pura Vida. Designed by the cool-kid firm Tecture, it will feature a 15-foot rock formation, retro photos and a '60s VW bus. But the main squeeze, says Lynch, is the bar's "Bentley of juice makers," doling out cold-pressed refreshments after a day in the Pacific.

Watch out world.

 

Originally published by Modern Luxury in April 2016.

Check out Modern Luxury's website here .

Originally published by Modern Luxury in April 2016

 

How Two Beach Bums Started a Successful Lifestyle Company


It all began with a few kayaks and an old pickup truck.

When the recession struck in 2008, Michael Samer and Christopher Lynch quickly discovered that they didn’t have a ton of career options, especially for graduates fresh out of college. What they did have was the beach, an unemployed status, a lot of time and nothing to lose.

These humble beginnings are the origins of Everyday California. It was a little adventure company run out of a storage shed in La Jolla by a couple of beach bums with a big idea: share the California lifestyle with the world.

 

The original beach bums, Michael Samer (left) and Chris Lynch (right)

 

Compared to today, the image is comical - the first iteration was a small crew organizing and leading tours, cleaning gear and scheduling more tours on a cell phone whenever they had a free moment. At times it was brutal, but they soon realized something special was happening.

Things went quick. The storage unit was replaced by a shop, a few more people joined the crew, they got some more gear and started looking like a real business. This was the big-leagues, they thought. This was success.

 

Big-league success for the salty crew

But in time, they outgrew the first shop and found a bigger space. And then they outgrew the second shop. And the third. Now the location now is bigger and better than it’s ever been.

All the while something else was in development. There was another unique opportunity - visitors from all over the world were visiting the shop and getting a taste of the California people know and love. Mike and Chris wanted to leave them with more than just a great memory, something tangible as well.

This was the full realization of Everyday California’s growth. It’s transformed from an adventure company into a full-blown lifestyle brand, making waves in the community and spreading good vibes across the globe through an awesome selection of California designed apparel.

 

The current Everyday California shop in La Jolla, CA

 

This is the Everyday California of today. It stands for all things CA: from North to South, from massive forests full of towering Sequoias to rocky beaches with walking access only, from the tech giants in Silicon valley to mom and-pop stores selling overstuffed sandwiches down the street from our shop.

We hope you’ll join us in our mission to share California with the rest of the world.

 


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