February 20, 2019

Why 'Kayak Tour Guide' is the Greatest Job in the California

People often ask me, “What do you do?”

I answer, “I'm a tour guide at Everyday California.”

Which leads them to ask, “What it’s like?”

It’s like this:

Kayaking in the La Jolla Ecological Preserve is amazing. Moving boats in and out of the water with fellow tour guides builds muscle and establishes camaraderie. Providing a safe, fun and unforgettable experience in the ocean for some folks who’ve never even seen the Pacific is motivating. These things make us glad to be doing what we're doing.

 

But it’s not all rainbows and unicorns dancing in sun beams. We’re a small business that services over 40,000 customers a year. We operate based on a permit granted to us by the city and regulated by the lifeguards, who can at any time pull that permit and shut us down - but this only serves to fuel our fire. We work every day with the lifeguards to make our operation safer and more efficient. At Everyday California, we're motivated, capable, and excited about what we’re doing.

Because we’re not just a kayak company. We’re a brand and a lifestyle. Our shop is on the same street as the original Rusty store. That’s our inspiration. We want to join the ranks of the great brands representing the California lifestyle with a concept that incorporates what we experience in La Jolla every day. We have a long road ahead of us, but we’re not deterred. We’re excited. We want to share the dream.

So keep your eyes on us, because we’re doing big things and we want you to be part of it! And keep your eyes peeled for Harry, he’s out there. And he’s dangerous. He’s decided to grow a mustache, which I support of course. When you see him, think of the principle from Ferris Bueller’s Day Off. Dangerous.

What time is it?

February 20, 2019
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