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The Beer That's "So California It Hurts" Is Finally Back

Another round, anyone?

Our signature beer is back and here to stay.

 

Last year, we had a long-time dream become a reality: craft an Everyday California beer. We partnered with Resident Brewing to create a liquid manifestation of what we do: high-quality, locally sourced goodness inspired in every way by our Golden State.

And we mean every way. In short, Everyday California created an all-California IPA with a California brewing company inspired by flavors from Northern and Southern California entirely sourced in, well, California.

Overkill? Maybe. But when something works, it works, and the popularity of our Everyday California IPA speaks for itself:

The beer was launched for a limited time in the Fall of 2017 and sold out within just a few days. It was a hit with our fellow San Diegans, a beer-savvy crowd that’s grown accustomed to a wide range of delicious craft goodness in their backyard.

Now the Everyday California IPA is back for another round, and this time it’s here to stay. Our partner in hops, Resident Brewing, is re-releasing the unique brew as a permanent part of their beer family.

Chris, co-founder of Everyday California (my boss) and San Diego beer aficionado, said “Seeing the Everyday California IPA enjoyed at key venues around town last year was pretty amazing. We couldn’t have asked for a better partner in bringing this beer to fruition, and we’re stoked to have this IPA become a permanent member of the Resident Brewing family.”

 

A frothy glass of our deliciously golden Everyday California IPA

 

What makes it special?

Of course, we love this IPA because it’s ours, just like your step-uncle Gary loves the beer he brews in the shed behind his house. But we also added some unique elements to make it worth your time:

 

1 It’s representative of our favorite state, so it has the full flavors of California, old and new. Originally, California IPAs had a strong, hoppy taste with a touch of pine. Now a juicy, citrusy flavor is preferred. We included both.

As Brandon Hernandez of West Coaster said, the Everyday California brew “comes across like many IPAs you’ve likely had before…and that’s a good thing. It’s the whole point when trying to epitomize such a vast and vibrant beer region.”

 

2 The hops in our IPA are “wet-hopped,” which is the fancy craft beer way of saying “not dried”. Using wet hops gives our beer a natural, fresh flavor.

There’s only one chance in the year to use this brewing technique, which makes this IPA a little extra special!

 

3 Most beers source their ingredients from all over the country (for example, hops from the West Coast and grain from the Midwest).

Being all California, each ingredient is locally sourced, meaning there’s no ingredients being shipped across the US. This makes it fresher and more sustainable than your average brewski.

 

All of which makes me thirsty. If you want to grab one, the Everyday California IPA will be available at Resident Brewing, OB Surf Lodge, The Local PB, Bayside Landing, Shore Rider, Galaxy Taco, La Jolla Brewing Company and a few hotels in La Jolla.
 

Meanwhile, our release party is open to the public! We’ll have the Everyday California IPA on tap for just five bucks a pint at OB Surf Lodge. If you’re around on May 11th, drop in, say hello, and grab a delicious beer before the keg is tapped!

Oops, I spilled beer on my shirt

Behind the scenes of the creation of our Everyday California IPA:

Get classy.

Check out the La Jolla Button Down, perfect for dressing up or getting down (and jiggy with it)

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The Beer That's "So California It Hurts" Is Finally Back

Another round, anyone?

Our signature beer is back and here to stay.

 

Last year, we had a long-time dream become a reality: craft an Everyday California beer. We partnered with Resident Brewing to create a liquid manifestation of what we do: high-quality, locally sourced goodness inspired in every way by our Golden State.

And we mean every way. In short, Everyday California created an all-California IPA with a California brewing company inspired by flavors from Northern and Southern California entirely sourced in, well, California.

Overkill? Maybe. But when something works, it works, and the popularity of our Everyday California IPA speaks for itself:

The beer was launched for a limited time in the Fall of 2017 and sold out within just a few days. It was a hit with our fellow San Diegans, a beer-savvy crowd that’s grown accustomed to a wide range of delicious craft goodness in their backyard.

Now the Everyday California IPA is back for another round, and this time it’s here to stay. Our partner in hops, Resident Brewing, is re-releasing the unique brew as a permanent part of their beer family.

Chris, co-founder of Everyday California (my boss) and San Diego beer aficionado, said “Seeing the Everyday California IPA enjoyed at key venues around town last year was pretty amazing. We couldn’t have asked for a better partner in bringing this beer to fruition, and we’re stoked to have this IPA become a permanent member of the Resident Brewing family.”

 

A frothy glass of our deliciously golden Everyday California IPA

 

What makes it special?

Of course, we love this IPA because it’s ours, just like your step-uncle Gary loves the beer he brews in the shed behind his house. But we also added some unique elements to make it worth your time:

 

1 It’s representative of our favorite state, so it has the full flavors of California, old and new. Originally, California IPAs had a strong, hoppy taste with a touch of pine. Now a juicy, citrusy flavor is preferred. We included both.

As Brandon Hernandez of West Coaster said, the Everyday California brew “comes across like many IPAs you’ve likely had before…and that’s a good thing. It’s the whole point when trying to epitomize such a vast and vibrant beer region.”

 

2 The hops in our IPA are “wet-hopped,” which is the fancy craft beer way of saying “not dried”. Using wet hops gives our beer a natural, fresh flavor.

There’s only one chance in the year to use this brewing technique, which makes this IPA a little extra special!

 

3 Most beers source their ingredients from all over the country (for example, hops from the West Coast and grain from the Midwest).

Being all California, each ingredient is locally sourced, meaning there’s no ingredients being shipped across the US. This makes it fresher and more sustainable than your average brewski.

 

All of which makes me thirsty. If you want to grab one, the Everyday California IPA will be available at Resident Brewing, OB Surf Lodge, The Local PB, Bayside Landing, Shore Rider, Galaxy Taco, La Jolla Brewing Company and a few hotels in La Jolla.

 

Meanwhile, our release party is open to the public! We’ll have the Everyday California IPA on tap for just five bucks a pint at OB Surf Lodge. If you’re around on May 11th, drop in, say hello, and grab a delicious beer before the keg is tapped!
 

Oops, I spilled beer on my shirt

Behind the scenes of the creation of our Everyday California IPA:

 

How Two Beach Bums Started a Successful Lifestyle Company


It all began with a few kayaks and an old pickup truck.

When the recession struck in 2008, Michael Samer and Christopher Lynch quickly discovered that they didn’t have a ton of career options, especially for graduates fresh out of college. What they did have was the beach, an unemployed status, a lot of time and nothing to lose.

These humble beginnings are the origins of Everyday California. It was a little adventure company run out of a storage shed in La Jolla by a couple of beach bums with a big idea: share the California lifestyle with the world.

 

The original beach bums, Michael Samer (left) and Chris Lynch (right)

 

Compared to today, the image is comical - the first iteration was a small crew organizing and leading tours, cleaning gear and scheduling more tours on a cell phone whenever they had a free moment. At times it was brutal, but they soon realized something special was happening.

Things went quick. The storage unit was replaced by a shop, a few more people joined the crew, they got some more gear and started looking like a real business. This was the big-leagues, they thought. This was success.

 

Big-league success for the salty crew

But in time, they outgrew the first shop and found a bigger space. And then they outgrew the second shop. And the third. Now the location now is bigger and better than it’s ever been.

All the while something else was in development. There was another unique opportunity - visitors from all over the world were visiting the shop and getting a taste of the California people know and love. Mike and Chris wanted to leave them with more than just a great memory, something tangible as well.

This was the full realization of Everyday California’s growth. It’s transformed from an adventure company into a full-blown lifestyle brand, making waves in the community and spreading good vibes across the globe through an awesome selection of California designed apparel.

 

The current Everyday California shop in La Jolla, CA

 

This is the Everyday California of today. It stands for all things CA: from North to South, from massive forests full of towering Sequoias to rocky beaches with walking access only, from the tech giants in Silicon valley to mom and-pop stores selling overstuffed sandwiches down the street from our shop.

We hope you’ll join us in our mission to share California with the rest of the world.

 

See what the LA Times calls the best of San Diego.

Get classy.

Check out the La Jolla Button Down, perfect for dressing up or getting down (and jiggy with it)

Popular articles:

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____________________________________________

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____________________________________________

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____________________________________________

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