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June Newsletter: Dudes Who Live In Tubes, Mobile Surf Hotels, And Plastic Abominations

Happy June and happy summer from La Jolla, California! Sure, summer technically won’t begin until the 21st, but we’re a proactive crew here. For us, as long as the sun is shining, the ocean is (almost) warm-ish, and people are pulling their shorts and flip-flops out of the dark corners of their closets, then summer is here.

To celebrate, we collected a rad selection of California content we came across this month for your reading enjoyment. If you’re keeping score, this is the second edition of our monthly newsletter - so hold on to your hot dogs, let’s do this thing:

 

 

Dive into Claustrophobia

“For 52 straight days this winter, Shannon Hovey woke up in the company of five other men in a metal tube, 20 feet long and seven feet in diameter, tucked deep inside a ship in the Gulf of Mexico. He retrieved his breakfast from a hatch (usually eggs), read a briefing for the day, and listened for a disembodied voice to tell him when it was time to put on a rubber suit and get to work. Life in the tube was built around going through these same steps day after day after day … while trying not to think about the fact that any unintended breach in his temporary metal home would mean a fast, agonizing death.

“Hovey works in one of the least known, most dangerous, and, frankly, most bizarre professions on Earth. He is a saturation diver—one of the men (just about all have been men*) who do construction and demolition work at depths up to 1,000 feet or more below the surface of the ocean."

We found this fascinating article from Atlas Obscura about one of the world’s most unique ocean professions. Saturation divers live in a confined space underwater for long periods to prevent decompression sickness, or the bends, a condition caused by returning to the surface after breathing pressurized air. Not recommended for those who are easily claustrophobic.

 

Ok, who farted?

 

Plastic Pollution

Since rising to prevalence in the 1950’s, “Throwaway Living,” the popularity of single-use disposable goods, has produced a staggering amount of plastic waste: about 6.9 billion tons. And a mere 600 million tons of that was recycled.

That leaves us with 6.3 billion tons of non-recycled plastic. We’ve long been aware that a huge amount of that waste winds up in our oceans, Earth’s final resting place. For a long time, researchers wondered where all that waste was going: while plastic production has increased dramatically (2.3 million tons in 1950 compared to 448 million tons in 2015), the amount of plastic found in the ocean or on the coast didn’t match the rise in production.

Not until the discovery of “microplastics”, or plastic that’s broken down into tiny pieces with the potential to accumulate in massive amounts. The pieces can break down small enough to affect the eating habits of marine life, which would make the ocean plastic problem far beyond an aesthetic nuisance.

From the National Geographic article: “This isn’t a problem where we don’t know what the solution is. We know how to pick up garbage. Anyone can do it. We know how to dispose of it. We know how to recycle.”

 

Plastic sux

 

A Gin and Juicy New Record

So much drama in Napa Valley’s BottleRock music festival. During his set, California native Snoop Dogg set a Guinness World Record for “The largest paradise cocktail”, aka gin and juice. The gesture is a dramatic reference to the rapper’s hit song “Gin And Juice.”

Or maybe he’s just really into cocktails: the massive glass, displayed onstage, had 180 bottles of Hendricks gin mixed with juice donated by Whole Foods. No report on whether the entire glass was consumed.

 

Guy really likes gin and juice

 

What the Truck

Two Portuguese surfers designed, built, and are now operating a mobile home turned hotel, and they take it to the best of Portugal’s and Morocco’s surf destinations. They call it the Truck Surf Hotel, and it makes your buddy Chad’s surfing van look like a cardboard box glued on top of a red wagon.

Essentially, it’s a multi-destination mobile surfing resort. Trips come in three salty flavors: surf experience, surf lessons, or group adventure. The itinerary is planned out at the beginning of the week with Daniela and Eduardo, the hosts and owners of the hotel.

We wrote an article about it, and we’re hoping the idea will spread to California, where the closest thing to a mobile surfing hotel is our Volkswagen bus - and trust us, that’s far from being open for business. (We’re happy if it simply gets us from point A to point B)

 

Next up, mobile kayaking hotel

 

It's Like a Kindle For Your Car  

Vehicles in California will have the opportunity to add a new technological upgrade - not inside the car, like we’ve grown accustomed to, but on the outside. Reviver Auto, with limited approval from the Department of Motor Vehicles, is rolling out a limited number of digital license plates made from the same technology as your favorite ebook reader.

It’s a part of a pilot program in California, which allows just half of 1% of the 35 million vehicles on the road to sport the new tech in a 2 year trial period. That’s about 175,000 “Smart License Plates”.

Do we really need another “smart” thing? Maybe not. But the plates might have some useful features, like displaying messages if the car is stolen, during emergency situations, Amber alerts, and possibly even display personal messages.

And if the idea is approved, they’ll also allow you to go through registration electronically, which could possibly mean no more in person visits to your local DMV. They’re not cheap, however, starting at $699 per plate.

 

$699 to avoid the DMV? Worth it

 

Quiz Time  

Don’t worry, it has nothing to do with high school chemistry. Our buddies at Buzzfeed made a quiz with an interesting premise: plan a trip to California by answering 10 questions, and they’ll tell you which celebrity you’ll meet along the way. Try it out, and let us know who you get! I got Justin Bieber…

 

Biebs? That's it, cancel the trip

 

Everyday California Beer

We collaborated with the fine folks at Resident Brewing to bring all the best flavors of the Golden State into a pint glass. It’s the Everyday California IPA, and it tastes like pure sunshine - if sunshine tastes like a delicious, medium-bodied beer.

 

Mmm, beer

 

Other Stuff We Made

The Everyday California blog is chuggin’ along, serving you fresh hot content about California, the environment, new products, and, well, whatever else we feel like writing.

 

Read more stuff


 

June Newsletter: Dudes Who Live In Tubes, Mobile Surf Hotels, And Plastic Abominations

Happy June and happy summer from La Jolla, California! Sure, summer technically won’t begin until the 21st, but we’re a proactive crew here. For us, as long as the sun is shining, the ocean is (almost) warm-ish, and people are pulling their shorts and flip-flops out of the dark corners of their closets, then summer is here.

To celebrate, we collected a rad selection of California content we came across this month for your reading enjoyment. If you’re keeping score, this is the second edition of our monthly newsletter - so hold on to your hot dogs, let’s do this thing:

 

 

Dive into Claustrophobia

“For 52 straight days this winter, Shannon Hovey woke up in the company of five other men in a metal tube, 20 feet long and seven feet in diameter, tucked deep inside a ship in the Gulf of Mexico. He retrieved his breakfast from a hatch (usually eggs), read a briefing for the day, and listened for a disembodied voice to tell him when it was time to put on a rubber suit and get to work. Life in the tube was built around going through these same steps day after day after day … while trying not to think about the fact that any unintended breach in his temporary metal home would mean a fast, agonizing death.

“Hovey works in one of the least known, most dangerous, and, frankly, most bizarre professions on Earth. He is a saturation diver—one of the men (just about all have been men*) who do construction and demolition work at depths up to 1,000 feet or more below the surface of the ocean."

We found this fascinating article from Atlas Obscura about one of the world’s most unique ocean professions. Saturation divers live in a confined space underwater for long periods to prevent decompression sickness, or the bends, a condition caused by returning to the surface after breathing pressurized air. Not recommended for those who are easily claustrophobic.

 

Ok, who farted?

 

Plastic Pollution

Since rising to prevalence in the 1950’s, “Throwaway Living,” the popularity of single-use disposable goods, has produced a staggering amount of plastic waste: about 6.9 billion tons. And a mere 600 million tons of that was recycled.

That leaves us with 6.3 billion tons of non-recycled plastic. We’ve long been aware that a huge amount of that waste winds up in our oceans, Earth’s final resting place. For a long time, researchers wondered where all that waste was going: while plastic production has increased dramatically (2.3 million tons in 1950 compared to 448 million tons in 2015), the amount of plastic found in the ocean or on the coast didn’t match the rise in production.

Not until the discovery of “microplastics”, or plastic that’s broken down into tiny pieces with the potential to accumulate in massive amounts. The pieces can break down small enough to affect the eating habits of marine life, which would make the ocean plastic problem far beyond an aesthetic nuisance.

From the National Geographic article: “This isn’t a problem where we don’t know what the solution is. We know how to pick up garbage. Anyone can do it. We know how to dispose of it. We know how to recycle.”

 

Plastic sux

 

A Gin and Juicy New Record

So much drama in Napa Valley’s BottleRock music festival. During his set, California native Snoop Dogg set a Guinness World Record for “The largest paradise cocktail”, aka gin and juice. The gesture is a dramatic reference to the rapper’s hit song “Gin And Juice.”

Or maybe he’s just really into cocktails: the massive glass, displayed onstage, had 180 bottles of Hendricks gin mixed with juice donated by Whole Foods. No report on whether the entire glass was consumed.

 

Guy really likes gin and juice

 

What the Truck

Two Portuguese surfers designed, built, and are now operating a mobile home turned hotel, and they take it to the best of Portugal’s and Morocco’s surf destinations. They call it the Truck Surf Hotel, and it makes your buddy Chad’s surfing van look like a cardboard box glued on top of a red wagon.

Essentially, it’s a multi-destination mobile surfing resort. Trips come in three salty flavors: surf experience, surf lessons, or group adventure. The itinerary is planned out at the beginning of the week with Daniela and Eduardo, the hosts and owners of the hotel.

We wrote an article about it, and we’re hoping the idea will spread to California, where the closest thing to a mobile surfing hotel is our Volkswagen bus - and trust us, that’s far from being open for business. (We’re happy if it simply gets us from point A to point B)

 

Next up, mobile kayaking hotel

 

It's Like a Kindle For Your Car

Vehicles in California will have the opportunity to add a new technological upgrade - not inside the car, like we’ve grown accustomed to, but on the outside. Reviver Auto, with limited approval from the Department of Motor Vehicles, is rolling out a limited number of digital license plates made from the same technology as your favorite ebook reader.

It’s a part of a pilot program in California, which allows just half of 1% of the 35 million vehicles on the road to sport the new tech in a 2 year trial period. That’s about 175,000 “Smart License Plates”.

Do we really need another “smart” thing? Maybe not. But the plates might have some useful features, like displaying messages if the car is stolen, during emergency situations, Amber alerts, and possibly even display personal messages.

And if the idea is approved, they’ll also allow you to go through registration electronically, which could possibly mean no more in person visits to your local DMV. They’re not cheap, however, starting at $699 per plate.

 

$699 to avoid the DMV? Worth it

 

Quiz Time

Don’t worry, it has nothing to do with high school chemistry. Our buddies at Buzzfeed made a quiz with an interesting premise: plan a trip to California by answering 10 questions, and they’ll tell you which celebrity you’ll meet along the way. Try it out, and let us know who you get! I got Justin Bieber…

 

Biebs? That's it, cancel the trip

 

Everyday California Beer

We collaborated with the fine folks at Resident Brewing to bring all the best flavors of the Golden State into a pint glass. It’s the Everyday California IPA, and it tastes like pure sunshine - if sunshine tastes like a delicious, medium-bodied beer.

 

Mmm, beer

 

Other Stuff We Made

The Everyday California blog is chuggin’ along, serving you fresh hot content about California, the environment, new products, and, well, whatever else we feel like writing.

 

Read more stuff


 

How Two Beach Bums Started a Successful Lifestyle Company


It all began with a few kayaks and an old pickup truck.

When the recession struck in 2008, Michael Samer and Christopher Lynch quickly discovered that they didn’t have a ton of career options, especially for graduates fresh out of college. What they did have was the beach, an unemployed status, a lot of time and nothing to lose.

These humble beginnings are the origins of Everyday California. It was a little adventure company run out of a storage shed in La Jolla by a couple of beach bums with a big idea: share the California lifestyle with the world.

 

The original beach bums, Michael Samer (left) and Chris Lynch (right)

 

Compared to today, the image is comical - the first iteration was a small crew organizing and leading tours, cleaning gear and scheduling more tours on a cell phone whenever they had a free moment. At times it was brutal, but they soon realized something special was happening.

Things went quick. The storage unit was replaced by a shop, a few more people joined the crew, they got some more gear and started looking like a real business. This was the big-leagues, they thought. This was success.

 

Big-league success for the salty crew

But in time, they outgrew the first shop and found a bigger space. And then they outgrew the second shop. And the third. Now the location now is bigger and better than it’s ever been.

All the while something else was in development. There was another unique opportunity - visitors from all over the world were visiting the shop and getting a taste of the California people know and love. Mike and Chris wanted to leave them with more than just a great memory, something tangible as well.

This was the full realization of Everyday California’s growth. It’s transformed from an adventure company into a full-blown lifestyle brand, making waves in the community and spreading good vibes across the globe through an awesome selection of California designed apparel.

 

The current Everyday California shop in La Jolla, CA

 

This is the Everyday California of today. It stands for all things CA: from North to South, from massive forests full of towering Sequoias to rocky beaches with walking access only, from the tech giants in Silicon valley to mom and-pop stores selling overstuffed sandwiches down the street from our shop.

We hope you’ll join us in our mission to share California with the rest of the world.

 


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