July Newsletter: That's One Whale Of A Photo

Hellooooooooo California (and beyond)! This is your favorite summer crew back at it again with our July monthly newsletter, which means fresh content from me and and friends. Sit back and relax ~ it's July's best.

 

 

Photo Finish

“Finally, the mother, who was watching nearby, came to pick up the calf and swim away. I fell in love completely with the calf and its very energetic, large, and beautiful tail.” Reiko Takahashi, grand prize winner of National Geographic’s Travel Photographer of the Year contest, captured this magnificent photo of a young humpback whale’s tail in Kumejima, Japan.

The full lineup of prize winners, runner ups, and people’s choice picks are well worth a look, featuring Martian-like landscapes and a secret alligator society...

Nice smile, crocodile

 

 

 

Interstellar Education

Elon Musk, happy to just barely reach his production goals for Tesla’s Model 3, has also put together a group that resembles a secret society - although it’s literally smaller than you might expect. Arstechnica provided an inside look at the exclusive private school the entrepreneur superstar quietly put together for his children along with a few other lucky little ones.

It’s called Ad Astra (“to the stars” in Latin, obvi), and its small group of students study and work with issues like potentially-evil AI and robot engineering in between brown paper bag lunches and kickball games. Safe to say class is far from boring.

Ok kids, today we’re building a paper-mache flamethrower

 

 

 

Summer is 🔥

But school is out, summer is in full swing, and not even Principal Musk can keep us from entering full summer mode. This summer is already setting itself to be pretty darn wild. Hold on to your snorkels - we put together a small list of ridiculous reasons this summer might the craziest we’ve ever seen.

Not on that list but well worth mentioning is the plight of Scott Holt, who decided that crossing the Hudson River via paddleboard was the best way to commute to his important meeting. He works in comedy, although police and captains of boats larger than a SUP didn’t find the situation terribly funny...

Terrible traffic out there, Ishmael

 

 

 

Let's Get Down To Quizness

What’s your travel IQ? The New York Times put together a set of questions designed to test how travel savvy you are. I’ve lived abroad in several places and still only got 5 out of 8…

Don’t need no smarts to travel

 

 

 

The World Cup Runneth Over

Watching the world cup? It’s been a dramatic tournament so far, to say the least, and with great drama comes great flop-ability. Here’s an interesting article exploring when and why soccer players dive to the ground with the anguish and intensity of a thousand dying suns.

*Falls to the grass in Spanish

 

 

 

Music To My Ears

The latest Vanity Fair cover story on arguably the most poetic rapper who ever lived, Kendrick Lamar

After new releases from Drake and Gorillaz, here’s what else is coming to the musical landscape this summer

And...

 

July Newsletter: That's One Whale Of A Photo

Hellooooooooo California (and beyond)! This is your favorite summer crew back at it again with our July monthly newsletter, which means fresh content from me and and friends. Sit back and relax ~ it's July's best.

 

 

Photo Finish

“Finally, the mother, who was watching nearby, came to pick up the calf and swim away. I fell in love completely with the calf and its very energetic, large, and beautiful tail.” Reiko Takahashi, grand prize winner of National Geographic’s Travel Photographer of the Year contest, captured this magnificent photo of a young humpback whale’s tail in Kumejima, Japan.

The full lineup of prize winners, runner ups, and people’s choice picks are well worth a look, featuring Martian-like landscapes and a secret alligator society...

Nice smile, crocodile

 

 

 

Interstellar Education

Elon Musk, happy to just barely reach his production goals for Tesla’s Model 3, has also put together a group that resembles a secret society - although it’s literally smaller than you might expect. Arstechnica provided an inside look at the exclusive private school the entrepreneur superstar quietly put together for his children along with a few other lucky little ones.

It’s called Ad Astra (“to the stars” in Latin, obvi), and its small group of students study and work with issues like potentially-evil AI and robot engineering in between brown paper bag lunches and kickball games. Safe to say class is far from boring.

Ok kids, today we’re building a paper-mache flamethrower

 

 

 

Summer is 🔥

But school is out, summer is in full swing, and not even Principal Musk can keep us from entering full summer mode. This summer is already setting itself to be pretty darn wild. Hold on to your snorkels - we put together a small list of ridiculous reasons this summer might the craziest we’ve ever seen.

Not on that list but well worth mentioning is the plight of Scott Holt, who decided that crossing the Hudson River via paddleboard was the best way to commute to his important meeting. He works in comedy, although police and captains of boats larger than a SUP didn’t find the situation terribly funny...

Terrible traffic out there, Ishmael

 

 

 

Let's Get Down To Quizness

What’s your travel IQ? The New York Times put together a set of questions designed to test how travel savvy you are. I’ve lived abroad in several places and still only got 5 out of 8…

Don’t need no smarts to travel

 

 

 

The World Cup Runneth Over

Watching the world cup? It’s been a dramatic tournament so far, to say the least, and with great drama comes great flop-ability. Here’s an interesting article exploring when and why soccer players dive to the ground with the anguish and intensity of a thousand dying suns.

*Falls to the grass in Spanish

 

 

 

Music To My Ears

The latest Vanity Fair cover story on arguably the most poetic rapper who ever lived, Kendrick Lamar

After new releases from Drake and Gorillaz, here’s what else is coming to the musical landscape this summer

And...

 

How Two Beach Bums Started a Successful Lifestyle Company


It all began with a few kayaks and an old pickup truck.

When the recession struck in 2008, Michael Samer and Christopher Lynch quickly discovered that they didn’t have a ton of career options, especially for graduates fresh out of college. What they did have was the beach, an unemployed status, a lot of time and nothing to lose.

These humble beginnings are the origins of Everyday California. It was a little adventure company run out of a storage shed in La Jolla by a couple of beach bums with a big idea: share the California lifestyle with the world.

 

The original beach bums, Michael Samer (left) and Chris Lynch (right)

 

Compared to today, the image is comical - the first iteration was a small crew organizing and leading tours, cleaning gear and scheduling more tours on a cell phone whenever they had a free moment. At times it was brutal, but they soon realized something special was happening.

Things went quick. The storage unit was replaced by a shop, a few more people joined the crew, they got some more gear and started looking like a real business. This was the big-leagues, they thought. This was success.

 

Big-league success for the salty crew

But in time, they outgrew the first shop and found a bigger space. And then they outgrew the second shop. And the third. Now the location now is bigger and better than it’s ever been.

All the while something else was in development. There was another unique opportunity - visitors from all over the world were visiting the shop and getting a taste of the California people know and love. Mike and Chris wanted to leave them with more than just a great memory, something tangible as well.

This was the full realization of Everyday California’s growth. It’s transformed from an adventure company into a full-blown lifestyle brand, making waves in the community and spreading good vibes across the globe through an awesome selection of California designed apparel.

 

The current Everyday California shop in La Jolla, CA

 

This is the Everyday California of today. It stands for all things CA: from North to South, from massive forests full of towering Sequoias to rocky beaches with walking access only, from the tech giants in Silicon valley to mom and-pop stores selling overstuffed sandwiches down the street from our shop.

We hope you’ll join us in our mission to share California with the rest of the world.

 


Leave a comment


Also in Everyday Thoughts

The Unlikely Battle Between Sea Urchins And Kelp
The Unlikely Battle Between Sea Urchins And Kelp

November 13, 2018

Kelp species in California have been fighting against an unlikely enemy: the purple sea urchin.
Read More
Why Kayaking Is The Eco-friendly Way To Adventure 
Why Kayaking Is The Eco-friendly Way To Adventure 

October 16, 2018

Ever wondered how kayaking can use business to improve the environment?
Read More
Meet The Machines That Are Reinventing Recycling
Meet The Machines That Are Reinventing Recycling

September 14, 2018 1 Comment

These "reverse vending machines" take your plastic bottles and turn them into credit for public transportation in Istanbul.
Read More