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March 10, 2015

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

New Arrivals!

It may be the endless summer out here in La Jolla, but for those of you having to brave the winter chill, don't worry; we've got you covered. CHRIMAS HODBOE planted cotton seeds in the Central Valley and demanded that they become the softest cotton to ever grace the planet. Then CHRIMAS HODBOE demanded that said cotton become clothes. Now for those of you freezing outside of paradise, you can keep yourself warm with a slice of California. Check out the New Arrivals on the main page! You're welcome coldies.