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August 26, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

New La Jolla Shop Here We Come!!

We’re moving in! The new shop grand opening is slated for this week. We couldn’t be more excited. The last little bits are being handled by Tommy Two Guns and my redneck brother. There are so many little things of radness peppered throughout the shop, I could prattle on for days. The photographic mural wall paper, the two hundred year old blue wood used for the walls, the unique architecture courtesy of Frank Lloyd Wright’s apprentice, the blue shingled roof, the secret catwalk for employees...Days and days I tell you.

We will be having a grand opening party for anyone that can make it. We’re hoping everyone in the local community down at La Jolla Shores can swing by. Our new shop should be such an improvement in regards to our impact on the community. It’s going to streamline our operations, get our truck off the street and make Avenida De La Playa a little more inviting on our end of the street.

And the brand, with the glorious Brutus repping hard, will have a true retail space dedicated to the Everyday California lifestyle. With new gear to hang on the walls and more to come, we want you to swing on by and share the dream with us.