What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 26, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

New Shop Update

Each day brings us closer and closer to our new shop being finished. Tommy 2 guns and my little redneck brother have been plugging away every day. The tree house is looking incredible. The murals are perfect, the two hundred year old wood salvaged from the bottom of the Pacific makes the walls utterly unique and the spirit of what we do in La Jolla’s Ecological Preserve is present in each board. There's so many things to be excited about with the new shop! Three times the space, making our daily operations far easier and more comfortable for our guests. Legitimate retail space to showcase our latest gear. Beautiful craftsmanship to accent the amazing Avenida De La Playa in La Jolla Shores. A flagship setup to inspire future stores.

All these and more have us excited about the future. We hope you're excited too, because it's just the beginning with nothing but great things to come!