What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 26, 2014


 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Construction!

If you’ve been down in La Jolla anytime in the last few months you’ve more than likely noticed that The Shores seem to be entirely under construction. And if you’re wondering what the deal is, then let me tell ya.

It’s the Avenida De La Playa Infrastructure Replacement Project and Sewer and Water Group Job 809. In simpler terms, they’re digging up all the old sewer lines, replacing the 50-year old pipes with new and improved materials and building a new boat launch drainage system.

The interesting part, and the main reason why the project is taking such a long time to complete, is that most of the area that the city is digging up is ancient Kumeyaay Native American hunting grounds. So every bit of earth removed in the area has to be sifted by a team of archeologists and elder tribesmen from the Kumeyaay tribe, to see if any artifacts are hidden in the soil.

What does this mean for you, our potential kayaking buddy? Get here early! Parking is difficult under the best circumstances and right now it can be a little crazy. So if you’re planning your fun in the sun with Everyday California, tack on a little extra time to find parking and navigate the torn up streets of La Jolla Shores. And if you’re lucky enough to land a sweet spot, head down to the beach and bask in the loveliness of the La Jolla Ecological Preserve.

 


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