What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 26, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Stick'em Up

We’ve quite literally given out thousands upon thousands of our classic Brutus the Bear Everyday California stickers. And we love seeing them plastered all over town, the country and the world. And now we’re ready to see this new batch grace some light poles, crosswalk signs and coffee counters.

And I dare say, these fresh new stickers are even better than our iconic original. It’s like a pack Starburst now. Whereas the red Starburst is by far the best, it’s nice to have some variety. Only this pack lacks a nasty yellow.

Come on down and visit us and grab a sick new sticker. Put’em on your car, your computer, your neighbor’s car, your neighbor’s cat, anywhere. Get’em while we have, they won’t last long.