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August 26, 2014


 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Summer is Coming

Spring is in full swing bringing Spring-Breakers and the last of the snowbirds to the beautiful ecological preserve here in La Jolla. The dolphins have been playfully present. We even saw one last juvenile whale trying to catch up with the rest of his brethren. But the best part about Spring, is that it means Summer is right around the corner. Warmer water, long sunny days, bikinis and beach bods; there’s nothing better than summer in La Jolla.

And the best part of Summer you ask? New Everyday California shop. Three times the space, just across the street from our current location and the design is out of this world. The gnar gnar pulses strong in it. The distinctive blue shingles of the roof can’t be missed and they look great with the reclaimed wood paneling, which came from an awesome old barn from the 40’s.

To top it off, we’ll have our amazing new Spring and Summer line of dope new clothes filling the shelves. And the hats. I can’t go off enough about the new hats! If you haven’t bought one yet...well, I don’t know what to tell you other than get one and be stoked! Wear it on one of our tours, to the bar, to the discotheque in Mexico, anywhere really. Just wear it. You’ll love it, like we love Summer.


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