What do you want to do today? Order some new threads or venture into the Pacific Ocean?

Free Shipping on Orders Over $100
August 26, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

The Mad Hatter is Here!


“There is a place. Like no place on Earth. A land full of wonder, mystery, and danger! Some say to survive it: You need to be as mad as a hatter. Which luckily I am.”

Step right up Ladies and Gents! Our new batch of hats have arrived, bleeding fresh California style all over our heads. Our hats have always been popular because of their high quality and distinct design but this round of toppers is on another level. The attention to detail in the design process turned out incredibly finished hats of supreme quality. Your dome will thank you for putting one on. Seriously though, it will.

And the choices! There’s so many to choose from, I can’t wrap my head around it. It’s mad I tell you, as mad as a hatter.

We’re going to tag’em and bag’em and put’em on the site as soon as we can. When they get there, take a trip down the rabbit hole with Everyday California and let your inner mad hatter bask in the sweetness of our fresh new tops.