What do you want to do today? Order some new threads or venture into the Pacific Ocean?

Free Shipping on Orders Over $100
August 24, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

The Mighty Harold

The Mighty Harold and his posse of Oceanography Club students from Mount Carmel High School came out and explored the giant kelp forest with us. Snorkeling at this time of year is pretty cold activity, but it can be an amazing experience nonetheless. I had the pleasure of guiding this group of young ocean enthusiasts through the calm and clear waters of the giant kelp forest on a beautiful sunny day.

The interaction was simply amazing. The rapport Harold has with his students is awesome. He has made their learning journey fun from the classroom to the ocean. They knew more about the sea life in the area than I did! I’ve had some wonderful teachers and professors but none have been as terrific as Harold. He was a commercial diver for most of his career, owning a successful business before retiring to teach.

He told me he’s built a great many things in the ocean. And the ocean is a powerful thing, more so than anything we can make. With time, the ocean will erode almost everything. Nothing can be truly lasting. For Harold, teaching offers him the opportunity to build something that will last for generations. Shaping the keen young minds of his students and providing them experiences like coming out with us is more fulfilling than anything he’s ever done. To be part of that was extremely inspirational. Here’s a video of what Harold had to say: