What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 23, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

You Gotta See This!

I told you it was coming. I warned you of its epicness. You’re still not prepared. How could you be? I watched the making of it. So did Harry, and he’s not easily impressed. We knew it’d be cool. We knew it would share the dream, but we didn’t know just how amazing it would be; it more than shares the dream. It is the dream.

The raw footage alone is enough to make you want to drop whatever you’re doing and head straight for The La Jolla Shores. Happy animals and beautiful beaches, fun people and a bitchin’ soundtrack are all good things. When you mix them together the way Lynch did...well, words cannot do it justice. Watch the video, share it with your friends and remember that this is what we do, every day. Pass it on.