What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 23, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Say Hello to My Little Friend!

Yeah, we got a drone. We’re keeping tabs on the La Jolla Ecological Reserve, watching our happy animals chill out in the sweetest spot of the California coast and making sure that everything is up to the Everyday California Code of living the dream.

We’ve captured some amazing footage so far and it’s only going to get better. Lynch is a natural drone driver; he’s only crashed it twice! Myself on the other hand...well, the Duke crashed it after only a couple minutes of terrible flight. But that’s alright, I’ve got other skills. Like messing with Harry. But I digress. 

We’re putting together some amazing footage. Here’s a quick video of the first flights. Click on the Predator Drone below, enjoy the video and remember: This is California, Everyday. Stay tuned for our first drone footage video montage!