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August 23, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Training with EDCA


Most people don’t look forward to Monday or Tuesday because most people aren’t lucky enough to work for Everyday California. We closed down our shop and trained Tuesday and the previous Monday. First we train physically to keep our bodies in high performance condition, to keep us fully capable of providing safe, wonderful experiences for our clients.

We start with a mile jog down La Jolla Shores to the Scripps Pier. The super fine white sand is like no other sand in San Diego. The softness of it makes running barefoot comfortable and very natural. It feels good running atop this unique beach alongside former Division I athletes, professional surfers, and highly trained ex-military personnel. We even have a yogi on our team!

After a rigorous set of exercises by the pier and a grueling team relay back to the boat launch, we grabbed kayaks and refreshed ourselves on our water safety policies and practices before heading out for a mock Whale Watching Tour.

Taking pride in my job has never been easier for me. I’ve worked for a couple of well respected large corporations that focus heavily on training and investment in their employees. Everyday California takes the cake. The people they bring in are truly elite. Skill sets range across the board and everyone is incredibly team oriented. They focus on pooling our individual talents together to help grow the company. We’re a small group with big goals.

Action water sports are our bread and butter and we’re pushing that into our brand, into our lifestyle. Our vision is set far ahead and we can’t wait to make Everyday California a household name. We believe in our style and we know it speaks to everyone living the dream. We like to say California is a state of mind, that you can be in it no matter where you live.

If you do live here and see us running down the beach, swimming in the beautiful waters of the La Jolla Ecological Reserve, stop by and say hi. We’re training for the dream and we invite you to share in it.