What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 23, 2014


 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Summer Lovin' Comes to an End

The bosses are gone, the kids are back in school, and the summer is winding to an end. It’s been an amazing summer once again. People from all over the world made their way to our sandy shores and played in the ocean with us. We watched people as they laid eyes on the ocean for the first time. We took two 80 year-old sisters kayaking through the beautiful reserve on a day that couldn’t have been better. A man with no legs was carried to his kayak by his son and explored the seven sea caves alongside his family and kayak-surfed his way in on an epic wave. So many wonderful moments shared with people from all over. 

But just because the summer is gone, doesn’t mean the fun stops. The almost-year-round 76 degree weather of San Diego and La Jolla allows us to keep having fun in the beautiful Ecological Reserve, kayaking with dolphins and sea lions. So come out and play with us during the fall! You won’t be disappointed. The crowds are gone, parking is readily available and the animals are more relaxed. Weekdays are awesome. There’s less people out in the water and the intimacy of the tours is amazing!

 After enjoying some fun times on the water with us, check out some of the other cool things to do in San Diego:

Sustainable Seafood Cooking Class

Sunday, November 3rd 11am-130pm.

The San Diego Oceans Foundation is hosting a Sustainable Seafood Cooking Class to promote responsible and healthy seafood dining. Learn how to cook awesome seafood dishes by Chef Jenn Felmley. Learn why it’s important to eat sustainably. Use the skills you learn to cook delicious dishes for your family and friends.

San Diego Film Festival

October 2nd - 6th The Gaslamp District and Arclight Cinema in La Jolla

The San Diego Film Festival is held by the nonprofit San Diego Film Foundation. “The mission of the foundation is to support and promote the best and brightest independent filmmakers both domestically and internationally with a goal to engage and propel the economic vitality of the film industry and San Diego.” - SDFF

La Mesa Oktoberfest

October 4th - 6th La Mesa Village

This event started as a small street fair and has evolved into a 3 day festival. Over 400 vendors offer goods and services to over 186,000 attendees. Great food, lots of children activities, entertainment, German brats and cold beer; there’s something for everyone!

There’s tons more to do and plenty of fun to be had whether you’re a local or visiting from elsewhere. If you’re lucky enough, you might even see our own Harry out and about fighting crime, doing yoga, surfing or going full Bort in the streets! Keep a look out!

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