What do you want to do today? Order some new threads or venture into the Pacific Ocean?

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August 23, 2014

 Our mission is to bring you the best of the California lifestyle with a product from the Golden State herself. Designed in and inspired by, the jewel that is La Jolla, CA. Much of the baby-soft cotton in our products is grown in the fertile soils of the Central Valley. Once the cut and sew has been completed we screen-print, stitch, bag, tag and do all the final touches in Southern California. No where you are, your piece of Everyday California is truly part of California. 

Goodbye OEX, Hello EDCA!

The website is finally done. The clothing line is starting to take off. The new shop flag is up. OEX is no more. Everyday California has arrived. It’s been an interesting transition, filled with tons of work, lots of fun and sweet new gear. We opened a new office where the phones ring off the hook and EDCA sales associates book times for thousands of people to come play in the water with us. All while Tommy Two-Guns builds up the retail area, Ty and Chris iron out the website, Missy and Chris manage the clothing line, and we all watch Harry go into full Bort mode. The buzz of activity is second to none. It’s chaos and it’s wonderful.
The tours keep going out and I’m amazed at just how many people have come out in the short time I’ve been here. The shop is a well-oiled machine, and it has to be to allow for such a smooth operation. Brian and Nick help hundreds of people a day, thousands a week, get ready for an amazing kayaking experience inside a 600 sq. ft. shop. The guides work tirelessly from start to finish, smiling the whole time because we know we have the coolest job around. We tell people with complete honesty that we can’t believe we’re getting paid to do this job. For the guides, the ocean is our office and we couldn’t ask for a better one.
We also just had our first beach cleanup as Everyday California. Sapporo, 94/9, Blenders Eye Wear, and Jagermeister helped sponsor the event last Sunday. 17 bags of trash later and the beach looked beautiful and pristine, just as nature intended. The after party was an epic event at The Shack Bar and Grill in Birdrock. We celebrated a clean beach with good beer and stiff drinks.
That’s all for this week, but keep checking back. Each week we’ll be sharing what’s new, not just with us but for all of San Diego and California. Remember, Everyday California is a state of mind, live in it.